Educational Clinical Research Resources

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Digital Advertising for Patient Recruitment

Over 80% of internet users have a Facebook account, email has become the preferred form of business communication, and the number of older adults using the internet hit a record high in 2016 and continues to climb. These developments prove it's imperative to have a digital recruitment strategy for your clinical research organization. The articles in this series provide tools and guidelines to help you implement a digital strategy for patient recruitment, awareness campaigns and more.