#Holidays: Celebrating Clinical Research and Spreading Awareness on Social Media

April Schultz
February 23rd, 2016

As many know, clinical research thrives on community participation and patient awareness. Social media has proven itself as a successful tool for reaching targeted patient populations and spreading the word about health and clinical research initiatives. Twitter, in particular, has a variety of unique ways to connect and update users, including “hashtag holidays.” These unique, and sometimes silly, holidays gather social media users in support and appreciation of a cause or observance using specific hashtags on designated days of the year. For example, #CheeseLoversDay falls on January 20 and #RandomActsofKindnessDay is celebrated on February 17.

Many hashtag holidays are certainly worth celebrating, both on social media and in daily life. Not only are they fun and meaningful but, by showing your support on social media, they could also help you attract a wider audience of potential patients. Below is a list of upcoming health and clinical research hashtag holidays and national observances to celebrate in 2016.


National Heart Month (#NationalHeartMonth)

National Cancer Prevention Month (#CancerPreventionMonth)

American Diabetes Month (#AMDawareness)

February 29: Rare Disease Day (#RareDiseaseDay #RDDNIH)


American National Nutrition Month (#NationalNutritionMonth)

March 16: Kick Butts Day (Campaign for Tobacco-Free Kids) (#KickButtsDay)

March 21: World Down Syndrome Day (#WDSD #WDSD16)

TBD: Young Adult Cancer Awareness Week (#yacsm #ThisisAYACancer)


Stress Awareness Month (#StressAwareness)

World Autism Awareness Month (#AutismAM2016)

April 7: World Health Day (#WHD2016)

April 7: National Alcohol Screening Day (#AlcoholScreeningDay)


Skin Cancer Awareness Month (#SkinCancer #SkinCancerAwareness)

National Cancer Research Month (#CancerResearch)

May 6: Nurses Day (#NationalNursesDay)

May 20: Clinical Trials Day (#ClinicalTrialsDay)

May 8-14: Women’s Health Week (#WomensHealthWeek)


Cancer Immunotherapy Awareness Month (#Immunotherapy #ImmunotherapyMonth)

National Safety Month (#NationalSafetyMonth #NSCsafety)

June 5: National Cancer Survivors Day (#NationalCancerSurvivorsDay)

June 13-19: Men’s Health Week (#MensHealthWeek)


National Minority Mental Health Month (#MinorityMentalHealth #MHSM)


National Immunization Awareness Month (#NIAM16)


Blood Cancer Awareness Month (#BloodCancer #BloodCancerAwareness)

Sickle Cell Awareness Month (#SickleCellAwareness)


ADHD Awareness Month (#ADHD #ADHDawareness)

National Breast Cancer Awareness Month (#BreastCancerAwareness #ThinkPink)

October 22: National Mammography Day (#MammographyDay)


National Family Caregivers Month (#CaregiversMonth)

Lung Cancer Awareness Month (#LungCancerMonth #LungCancerAwareness)

November 13: World Kindness Day (#WorldKindnessDay)

November 14: World Diabetes Day (#WDD)


December 1: World AIDS Day (#WorldAIDsDayUS #WorldAIDsDay)

Know of a hashtag holiday or observance I missed? Add it in the comments section below!

Learn More

To learn more about how to use social media for community awareness and patient recruitment, watch our free on-demand webinar, “Boost Local Patient Recruitment Instantly with Social Media.”



2 thoughts on “#Holidays: Celebrating Clinical Research and Spreading Awareness on Social Media

  1. How can we engage and inform our community about the importance of clinical research and volunteerism of our outpatient studies. We would like have this as a platform for international clinical trials day next year.

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