How Improved Sponsor-Site Communications Could Change the Clinical Research Industry

April Schultz
Content Marketing Manager, Forte
September 29th, 2016

This article was originally published on September 19, 2016 as a part of the Partnerships in Clinical Trials Blog.

Communication among stakeholders in the clinical research industry is integral to the success and improvement of clinical trial conduct. Though the industry continues to adopt new forms of technology to enhance communication between sites, sponsors, patients and more, many industry relationships are still hindered by miscommunication.

In particular, the relationship between sponsors and clinical research sites has historically been strained due to a consistent struggle to effectively communicate. With both parties juggling numerous studies and tasks at any given time, it’s difficult to address concerns in a timely manner and miscommunication is likely. The addition of a CRO extends the chain of communication between sponsors and sites, potentially exaggerating the struggle to relay information to appropriate individuals.

To alleviate this struggle, it’s important that both sites and sponsors actively maintain an open line of communication. One way sponsors can promote open communication is to encourage feedback from sites throughout the course of a study and after study closeout. Sites can also improve the communication gap by proactively reaching out to sponsors and providing real-time feedback on trial operations.

Asking for feedback

At a recent conference, I participated in a group discussion focused on how sponsors can obtain feedback from clinical research sites. The group was comprised of representatives from all sides, with a fairly even distribution of sites, sponsors and CROs. The diversity of the group made for insightful discussion on what sites want sponsors to know about their day-to-day operations as well as the specific information sponsors want to gather from sites.

Initial talks focused on how best to approach sites for feedback on study communications. The group agreed that sponsors should address sites using one or more of the following methods:

  • Face-to-face engagement
  • Investigator meetings
  • Email or direct messaging
  • Online surveys

Necessary topics of discussion

The conversation then turned to discuss the type of feedback that should be requested from sites. At this point, site representatives expressed their frustration with the extensive chain of people they are required to communicate with in order to relay information to the appropriate individuals. Some also mentioned their experience working with CROs, stating they don’t always feel adequately represented to sponsors and thus their needs are not always met. Sponsor representatives stressed that they want to be notified about a CRO’s performance so they can ensure their company is being positively represented. They also wish to gain a better understanding of ways they can improve the relay of information between all parties.

Overall, the group determined that sites should provide feedback on the following topics:

CRO performance

  • How did the CRO represent the sponsor company?
  • To what degree was the CRO able to speak intelligently about the study?
  • Were you happy with the responsiveness of the CRO?
  • Do you feel the sponsor and CRO were operating on the same page?
  • Did you feel supported by your CRO?


  • Were your communications responded to in a timely manner?
  • Did the sponsor address your concerns?

Level of training and preparedness

  • Did you have an adequate communication plan at the beginning, during and after the study?
  • Did you have an adequate escalation plan in place?
  • Did you put those communication and/or escalation plans to use?

As a sponsor, gaining feedback from sites creates the potential for improved communication and could ultimately lead to more efficient study operations. To learn more about maintaining positive relationships between industry stakeholders through increased communication, read my recent article, “How Transparency Will Lead to Industry-Wide Collaboration in Clinical Research.

Learn More

Another way to improve sponsor-site communication is to bring relevant data to the discussion. Clinical trial metrics can help sites evaluate operational performance and better discuss areas for possible improvement with sponsors. Site Benchmarks is a free analytics tool that allows sites to input and compare their performance metrics to those of their peers. Learn more here.

No Comments

Leave a Reply

Your email address will not be published. Required fields are marked *